Lufthansa Group taps NFTs, launches loyalty program on Polygon
Lufthansa Group, the flag carrier of Germany, has introduced Uptrip, a new loyalty program leveraging non-fungible tokens (NFTs), on Polygon, an Ethereum sidechain. Different airlines, including Austrian Airlines, Swiss International Airlines, among others, are part of the program . The initiative offers passengers NFT rewards that unlock various benefits like access to exclusive airport lounges, WiFi, and bonus airline miles. You might also like: Etihad Airways to launch web3 loyalty program with NFTs The company aims to enhance the current NFT Uptrip by introducing a trading feature on Polygon and Ethereum. With around 36 million customers already in their conventional loyalty programs, the Lufthansa Group aims to onboard all of them to this new initiative. A growing number of airlines are embracing NFTs to enhance customer experiences and strengthen loyalty . They’re achieving this by partnering with blockchain projects like Polygon. In July 2022, Latvian airl...