Five reasons PR for crypto industry is different | Opinion
The rapidly evolving and complex nature of the crypto space requires PR specialists to navigate intricate technical concepts while also addressing a global and diverse community . Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto .news’ editorial. Chris Dixon, a partner at the venture capital firm Andreessen Horowitz (a16z), once said: “Crypto has grown to over a trillion dollars in aggregate market capitalization with almost no marketing spend”. In my personal experience, crypto projects have some of the most sophisticated and expensive marketing, at least relative to their size and funding. What makes crypto unique is the intense competition between protocols and projects to attract developers and users along with their capital. These projects often need to construct multi-sided networks and entice builders way before they have appealing consumer-facing projects. And the community is key...